Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.
About the Author
Everette E. Dennis is the Felix Larkin distinguished professor of media and entertainment industries at Fordham University in New York City where he heads the Center for Communication. A noted author, foundation executive and institution builder he was founding director of the Media Studies Center at Columbia University, founding president of the American Academy in Berlin and author/coauthor of some 45 books on mass communication and media industries, including studies of digital strategies.