Fifty Plus: Give Meaning and Purpose to the Best Time of Your Life (Paperback)

Fifty Plus: Give Meaning and Purpose to the Best Time of Your Life Cover Image
By Bill Novelli, Boe Workman, Steve Case (Foreword by)
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In a groundbreaking call to arms, Fifty Plus takes an important look at the seventy-eight million strong American baby boomer revolution. From age 50+ on up, Americans are now refusing to rock away their retirement and are actively changing the face of aging in America. The Boomers are no strangers to the gym, voting booth, online investing sites, or even management of their 401(k)s. They're joining an already on the go group of Americans 50+ who are leaving their mark. Bill Novelli, CEO of AARP, knows firsthand that 50+ Americans are actively seizing the day by:

Transforming health care by demanding quality care, lower pharmaceutical costs, and engaging in healthy lifestyles and preventive care

Creating a secure retirement by advance personal finance planning and working on Social Security solvency for all

Revolutionizing the workplace to benefit not only Boomers but their colleagues

Building livable communities with improved housing, transportation, and services, allowing all Americans to age in place

Developing innovative and affordable products and services to add value to 50+ live

Advocating for causes that will create a lasting legacy so we can leave the world a better place

By igniting a 21st century revolution to make a better, stronger America, Bill Novelli knows, if you're 50+: The best is yet to come.

About the Author

BILL NOVELLI is the CEO of AARP. Prior to joining AARP, Novelli held executive positions at CARE and the Campaign for Tobacco-Free Kids and founded Porter Novelli, one of the world's largest public relations agencies.

RANDALL (BOE) WORKMAN is the director of CEO Communications at AARP. He is the author of Voice of an Aging Nation: Selected Speeches of Horace B. Deets.

Praise For…

“With boomers looking toward the Big R (retirement), what will they do next? Bill Novelli spells it out. They’ll change the culture once again---redefining the workplace, their communities, health care, and public services. They’ll not only change the retirement culture, but they can make communities and life better. At every stage of their journey they’ve changed the culture. Now they’re set.” —Jane Bryant Quinn, author of Smart and Simple Financial Strategies for Busy People

50+ is an inspirational and thought-provoking book about our unique opportunity to change America. Bill Novelli, who has a history of tackling tough social issues, shows us how we can improve the quality of our own lives and create a healthier nation by seizing the opportunities that spring from our increased longevity and the aging of the boomers. 50+ will ignite your passion to join the revolution.” —Tommy Thompson, former Secretary, U.S. Department of Health and Human Services

“It is no secret that the demographics of this nation are changing dramatically. As 78 million baby boomers retire, this nation can provide a positive revolution for change or continue the politics of gridlock, division, and partisanship. In this challenging book, Bill Novelli believes we have the opportunity to make America stronger and better. For that to happen, the author believes a generation that helped make this country strong will have to respond to duty one more time, while they are still in their prime. He's right!” —Leon E. Panetta, former White House Chief of Staff

“Bill Novelli has issued a compelling call to action that we all should heed to harness our energy, experience, and principles in order to transform ourselves, the country, and the planet. In laying down the gauntlet to perhaps the most idealistic generation living in the most exciting period of human history, Bill gives us great hope for our future and illuminates a path to fulfillment. Yes, there is life after 50. In fact, we can thrive and leave a lasting, positive legacy.” —Naomi Judd, singer, songwriter, social activist

“A call to action to the boomers and their older brothers and sisters to reignite their passion for change and to make America a better place for all generations . . . This is a must-read for anyone who wants to make the most of life after 50.” —Juan Williams, NPR senior correspondent and author of Eyes on the Prize

“Unlike most executives, who market products, Bill Novelli has become known for marketing ideas, causes, and healthier lifestyles. Today he is calling on America to prepare for a future with a larger share of older persons---by trying to forge a consensus between aging boomers and an optimistic generation of rising millennials.” —William Strauss and Neil Howe, coauthors of Generations

Product Details
ISBN: 9780312354787
ISBN-10: 0312354789
Publisher: St. Martin's Griffin
Publication Date: December 26th, 2007
Pages: 256
Language: English