Soundbait: Creative Weapons of Mass Distraction (Paperback)

Soundbait: Creative Weapons of Mass Distraction By Dj Williams Cover Image

Soundbait: Creative Weapons of Mass Distraction (Paperback)

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soundBAIT is a formula for radiomarketing success that has been developed for radio station account executives who want to attract new advertisers, for radio advertisers who want their hard earned marketing
dollars to produce dramatically better results and for radio listeners who demand that you at least entertain them while you interrupt the flow of music or talk on their favorite station.
soundBAIT examines what radio stations should be looking for in an advertiser, what an advertiser should be looking for in a radio station and most importantly, what listeners expect advertisers to use as "bait" in their messages before they will
"bite" at the products and services advertisers offer them.

Product Details ISBN: 9781599321080
ISBN-10: 1599321084
Publisher: Advantage Media Group
Publication Date: August 28th, 2009
Pages: 100
Language: English